A new series of articles on Best Practices begins with this article on Networking. A best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark. In addition, a "best practice” can evolve to become better as improvements are discovered. Best practice is considered … [Read more...]
What’s in Your Business Tool Box?
What’s in Your Business Tool Box? What more could any small business ask for than a perfectly constructed road map to a successful business. In today’s marketplace, the road is littered with detours and speed bumps that slow profits, referrals, and sales. Fortunately, Brian Buffini and Joe Niego have assembled just the right tools for business owners in … [Read more...]
Dearborn Symphony Presents Spring Fever, Friday April 12
DEARBORN, Michigan - The Dearborn Symphony is thrilled to welcome back to the stage for a third time Russian pianist Gleb Ivanov to perform one of the crown jewels in the piano repertoire, Grieg’s powerful, tender and emotional Piano Concerto in A Minor. Ivanov has been critically acclaimed by the New York Times as “a young super-virtuoso with musical … [Read more...]
Ben Franklin’s Rules for Getting Things Done
Benjamin Franklin was a man of action. Over his lifetime, his curiosity and passion fueled a diverse range of interests. He was a writer (often using a pseudonym), publisher, diplomat, inventor, and one of the Founding Fathers of the United States. His inventions included the lightning rod, bifocals, and the Franklin stove. Franklin was responsible … [Read more...]
Make Your LinkedIn Profile Work for You
Social media has taken the professional and personal world by storm. The world of technology offers so many benefits for staying in touch with people and for providing a platform to promote ourselves to prospective business partners, employers, companies, friends, or family. One such social media tool, LinkedIn, can provide a professional picture of us or … [Read more...]
The Joe Girard Story – Sales and Social Lessons from a Top Salesman
How did Joe Girard become the top salesman in the world? Joe referred to it as "spark." In his own words, "sparks create fires." His first sparks came painfully at an early age. He was born on the east side of Detroit, Michigan. The initial struggle began with his own father, Antonino Gerard, an extremely poor man of Sicilian birth who found no success in … [Read more...]
It’s All in How You Aim
A mass-marketing approach designed to increase a client base by advertising products to the greatest number of people has been a longtime tradition for advertisers. We have all been the recipient of this mass marketing approach. All we have to do is look to our mailbox to find advertisers soliciting us but who really do not know us from Adam or Eve. We seem … [Read more...]
Stepping into Success is Like Climbing the Stairs
After reading so many articles, books, emails, blogs, and a million inspirational quotes on how to become successful in life, I am at once overwhelmed with the amount of information on this topic. Every authority has a different angle on the subject of success. Some view diet and exercise as the key motivator to success while others think a more … [Read more...]
Appreciation Marketing – The New Kid on the Block?
My one and only class in marketing came in my college days, and I hate to tell you how long ago that was, but my love of the business world probably began with that one class. I am now able to use some of those ideas to expand my own marketing plan. When the idea of appreciation marketing came my way, I was sold immediately. Appreciation is not a new … [Read more...]
Mom Always Said to Say Thank-you!
We all have memories of mom drilling us on the importance of sending grandma or Aunt Sue a thank you card after receiving a gift. By the time we become adults, this important point of etiquette is deeply engrained in our psyche. We would never consider not sending a thank-you note when appropriate. So why do so many people leave their good manners at the … [Read more...]